Client:
Caprial's
Bistro, Caprial & John's Kitchen
Project:
Series of
Email Cooking Class schedules.
Objective:
Create, design, build and execute email schedules of the cooking class series for popular Chefs Caprial and John Pence. Leverage their highly successful bistro, public tv cooking show and series of cookbooks. Use the email to drive registration for the series of cooking classes held throughout the year.
Results:
The email schedules for cooking classes exceeded expectations by filling classes through a very low impact and low cost solution. Each mailing delivers immediate results, affording the targeted list first dibs at the popular classes. Compared to writing, designing, printing and sending a catalogue, email has been a grand slam for Caprial and John and their fans. |
