Client: Frank Communications, The Packard Foundation and Public Interest Projects

Project: Harvesting the Low-Hanging Fruit - series of 8 email newsletters and microsite.

Objective: Convert a complicated series of 8 print newsletters to email format while maintaining high-impact and readability. Reach as many qualified readers as possible, with online and offline series, targeting pro-choice activists and staff at regional and national nonprofit organizations.

Results: The email list was grown by more than 200% delivering the high impact visuals of the print series, providing critical information and resources to this audience. The accompanying microsite completed the offering with a full archive and details on project participants.

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