Client: Mint Restaurant & 820 Lounge

Project: Design, write, build and execute ongoing series of email "postcards" to drive diners, Cocktail Class attendees and sell out special events.

Objective: Create a fun, impactful and evocative email series that delivers the Mint & 820 experience. Drive new and return customers to all venues and events.

Results: The unique series communicates the Mint experience and the nationally recognized expertise of owner and bartender Lucy Brennan. The series is inventive, playful and concise. The postcards are like a personal note, and work to trigger readers to gather with friends for a cocktail or dinner. Emails sent about Spirit Dinners and Cocktail Classes fill the dining room and sell out within days of sending.

(Click on images below for more)