Client:
Neighborhood
News
Project:
Monthly
Email Newsletter
Objective:
Exploit power of email to connect and celebrate a diverse community across urban Southeast Portland. Develop an advertising model to make the project self-sustaining and use it as a tool to drive involvement, sustainable practices and a think local mind set.
Results:
Founded in 2003, the Neighborhood News works to connect everyone who lives, works or plays in inner Southeast. Top-of-the-line local businesses are on board; proud to reach more than 2,500 highly qualified readers monthly. Neighborhood News has sustained industry-beating read rates and click-throughs in addition to scooping local and national media including the New York Times and Wall Street Journal in restaurant reporting. |
