Client:
Lauro
Mediterranean Kitchen
Project:
Quarterly
Email Newsletter
Objective:
Create a unique, conversational and interesting email newsletter that highlights the seasonal menu and dining experience of one of Portland's most popular restaurants. Use email to build connections and loyalty with customers driving repeat diners.
Results:
Lauro Kitchen's quarterly email newsletter perfectly captures the local, seasonally-focused menu and sophisticated dining experience of this nationally recognized restaurant, driving motivated, educated and loyal return customers to dine repeatedly at this inner Southeast hotspot. The number of diners consistently reach record highs the day the newsletter is sent and through the following weekend. The email list has grown by 150% over the last year. |
